In 2020, energy drinks contributed more to the packaged beverage category than soda for the first time ever — accounting for 28.5% of sales.
8 minute read time
In 2020, energy drinks contributed more to the packaged beverage category than soda for the first time ever — accounting for 28.5% of sales.
8 minute read time
It’s no secret that many CPG brands are still struggling with customer loyalty, and it's mostly because of supply chain issues.
During the summer of 2021, for example, a whopping 80% of consumers...
8 minute read time
Did you know that c-store apps are the 4th most visited e-commerce apps across the board?
That’s right. And it’s likely due to the industry’s large number of stores and high frequency of foot...
9 minute read time
Welcome back to one of our favorite blog series In the Greenlight, where you can get an inside glimpse into the Koupon team! We’ve never been much to brag, but we think our team is pretty incredible...
3 minute read time
At this point, we can all agree that as a c-store retailer, you need a mobile app to remain competitive. Especially with the likes of Gopuff, DoorDash, and Instacart nipping at your heels.
That...
8 minute read time
Back in the day, the only interaction CPG brands had directly with customers was through written letters, TV ads, or the occasional call to a customer service line.
Today, however, customers expect...
8 minute read time
For better or for worse, the pandemic has ripped CPG brands from the protective arms of retailers and thrown them directly into the ring with customers.
And it’s changed everything.
Customers now...
8 minute read time
13 minute read time
Welcome back to one of our favorite blog series In the Greenlight, where you can get an inside glimpse into the Koupon team! We’ve never been much to brag, but we think our team is pretty incredible...
3 minute read time
