Hard Seltzers made quite the splash in convenience retail during 2020. Not only were new manufacturers, products and flavors introduced to market, the category also experienced an incredible 146% growth in sales—a major feat for White Claw and Truly drinkers everywhere.
On this week's episode of How Convenient, Greg Crow is joined by Koupon's Senior Data Analyst Kevin Doherty to quantify and discuss the past, present and future growth of this fan-favorite, in-store category.
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