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Success Story: CPG Brand Moves 33k Units in One Month

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2018 State of the Industry, Mobile Offers in Convenience Stores

In our 4th annual State of the Industry report, we highlight the changing retail landscape and shifting consumer shopping patterns that are paving the way for the rise of mobile offers in the $233b convenience store industry.

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Commuting Media: The Newest Marketing Vehicle

Commuting media is transforming mobile marketing by allowing brands and retailers to reach on-the-go consumers with contextual offers directly in their vehicle through channels like Waze, OnStar, GasBuddy and the connected car. 
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The Rise of Small Format Retail

After decades of big-box expansion, the retail industry is now shifting to smaller stores. In 2015, small format retail categories — drug, dollar and convenience store — outgrew larger format stores by almost 400%, and now make up a more than $1 trillion market. This growth is no accident. Demographic shifts paired with online shopping behavior and shifting consumer demands are forcing leading retailers to think small.

A leading CPG brand was faced with 3 challenges:

  1. Knowing how and where to reach their consumers
  2. Discovering new and interesting ways to engage consumers on mobile devices
  3. Drive trial of their product

The brand knew they needed to run a mobile campaign, but they couldn’t determine the best method of distribution in order to solve these three challenges. Knowing they needed an expert on all things mobile, the brand reached out to Koupon Media.

Download our report to learn how a major CPG brand delivered millions of mobile offers and moved an incremental 33,000 units in one month!

Download the full article