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Growing Your SMS Database

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2018 State of the Industry, Mobile Offers in Convenience Stores

In our 4th annual State of the Industry report, we highlight the changing retail landscape and shifting consumer shopping patterns that are paving the way for the rise of mobile offers in the $233b convenience store industry.

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Commuting Media: The Newest Marketing Vehicle

Commuting media is transforming mobile marketing by allowing brands and retailers to reach on-the-go consumers with contextual offers directly in their vehicle through channels like Waze, OnStar, GasBuddy and the connected car. 
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The Rise of Small Format Retail

After decades of big-box expansion, the retail industry is now shifting to smaller stores. In 2015, small format retail categories — drug, dollar and convenience store — outgrew larger format stores by almost 400%, and now make up a more than $1 trillion market. This growth is no accident. Demographic shifts paired with online shopping behavior and shifting consumer demands are forcing leading retailers to think small.

Clients are always surprised when we tell them that SMS text marketing is still one of the most effective channels on our platform. It’s a technology that has been with us for over 20 years, but believe it or not text messaging is still one of the easiest ways for customers to engage with a retail campaign. 

In this case study, we highlight a convenience store retailer that was able to grow its SMS distribution list by 75% in just three months. We’ll share how the retailer achieved that growth and then proceeded to re-engage customers over time, driving user retention that exceeded our platform average by almost 5x.

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