The mobile device has become the most personal device we own. And because consumers now feel such a personal connection with their devices, no longer do they simply want marketing messages to feel personalized – rather, they expect these messages to be personalized. Such high expectations have caused the emergence of location-based marketing over the past few years – a practice that allows advertisements to be more efficient and impactful than ever before. Download to learn how you can target your consumers at exactly the right time and place!
