CPG brands will have a seamless point of distribution across the expansive network of independent c-stores
Koupon is announcing a partnership with National Retail Solutions, the leader in Point of Sale technology for independently owned convenience stores. This partnership will enable CPG brands in the Koupon Network to deliver promotions across NRS’ network of independently owned C-stores.
More than 100,000 C-stores are labeled as independent, which makes up more than two-thirds of the US market. Collectively, these stores present a massive opportunity. “Independently owned C-stores are responsible for a large portion of CPG sales, but the size and complexity of this market has inhibited CPG brands from launching digital marketing campaigns,” said Jacob Jonas, VP of Innovation and Strategic Partnerships for NRS. “We’re incredibly excited to partner with Koupon to provide our retailers with impactful campaigns and streamline the distribution process for brands and retailers alike.”
The Koupon-NRS partnership signifies the growing importance of CPG brands and independent C-stores working together. By combining the collective buying power of thousands of independently owned C-stores, NRS provides brands with a seamless point of distribution. Brands in the Koupon Network can now easily launch campaigns across these retailers to drive awareness, expand reach, and close distribution gaps.
“This partnership marks an incredible turning point for the industry. Tapping into the expansive network of independent C-stores unlocks an entirely new audience for CPG brands,” said Brad Van Otterloo, CEO of Koupon. “Historically, the industry has lacked a solution to leverage the independent market. Koupon is thrilled to be working with NRS to close the gap between brands and independent C-stores, while driving sales and delivering value to shoppers.”
“The feedback we’re receiving from retailers proves the value of this partnership. We are always looking for cutting edge solutions to help our retailers stand out from competitors, and our partnership with Koupon elevates our stores to a new level,” said Elie Katz, CEO of NRS.