As shoppers slowly return to stores, it's critical for CPG brands to start encouraging repeat purchases.
9 minute read time
Sales promotions are an age-old trick in any marketer's arsenal. And they're — more often than not — effective for obvious reasons: Consumers want products they buy delivered fast, and they want...
15 minute read time
Cigarette purchases are a major driver of c-store revenue and trips throughout the year. Today we analyze cigarette sales, trips, and units trends with a focus on pack size and pricing.
1 minute read time
Should you even be considering launching sales promotions right now?
That’s a valid question brand and retail marketers should be asking — especially since consumers are cutting their spend on...
14 minute read time
“Should CPG brands invest more in c-store?”
Your answer would depend on how you’re seeing the c-store channel right now.
But if you’re thinking in terms of the opportunities in c-store —...
11 minute read time
The Tobacco category has kept c-store retailers incredibly busy in in 2020 – anticipating evolving consumer expectations and innovation, complying with fast moving regulations, and navigating...
2 minute read time
Sales promotions can get messy quickly.You have to deal with all the numbers and logistics involved in customers participating in your contests, raffle draws, or whatever promo campaign you’re...
13 minute read time
Your campaigns need to blow everyone’s minds.
And even more so in a fast-paced and highly competitive space like the CPG industry.
It’s “go big” or “go home” in this field.
14 minute read time
Convenience retailers and brands continue their long track record of innovation to meet changing consumer needs. Today, we look briefly at payment methods and continue our recent deep dive in...
2 minute read time
The c-store industry, along with everyone else, has experienced a tremendous amount of uncertainty in 2020. But despite everything, Tobacco has kept its stronghold and continued to be a top...
2 minute read time
