In 2020, energy drinks contributed more to the packaged beverage category than soda for the first time ever — accounting for 28.5% of sales.
8 minute read time
In 2020, energy drinks contributed more to the packaged beverage category than soda for the first time ever — accounting for 28.5% of sales.
8 minute read time
It’s no secret that many CPG brands are still struggling with customer loyalty, and it's mostly because of supply chain issues.
During the summer of 2021, for example, a whopping 80% of consumers
8 minute read time
Back in the day, the only interaction CPG brands had directly with customers was through written letters, TV ads, or the occasional call to a customer service line.
Today, however, customers...
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For better or for worse, the pandemic has ripped CPG brands from the protective arms of retailers and thrown them directly into the ring with customers.
And it’s changed everything.
Customers...
8 minute read time
Sometimes it’s hard to believe the level of change we’ve seen since 2020.
Let alone keep up with it.
Take product trials, for example. COVID completely upended traditional strategies like events...
9 minute read time
Last week we shared four distribution channels for CPG brands that no longer work as well as they used to: movie theaters, department stores, brick and mortar grocery stores and live sporting...
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As McKinsey explains in a recent study, “what got us here, won’t get us there.” And it’s just the cold hard truth. Distribution strategies and channels that CPG brands have relied on for decades...
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Discover how Koupon partnered with Phusion Projects to drive trial of its brand new Basic Hard Seltzer, during the heart of the pandemic, using our retailer-agnostic rebate & reward solution.
3 minute read time
Convenience marketing is about the experiences you create for your customers.
Whether it’s through your physical store, digital offerings, staffing, policies, or marketing efforts, these...
9 minute read time
