Why CPG Brands Shouldn’t Only Focus on Big-Name...
As we trudge through the pandemic, c-stores are becoming more valuable than ever before.
The holiday season is always a good time for c-stores to run promotions.
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As we trudge through the pandemic, c-stores are becoming more valuable than ever before.
As shoppers slowly return to stores, it's critical for CPG brands to start encouraging repeat purchases.
Sales promotions are an age-old trick in any marketer's arsenal. And they're — more often than not — effective for obvious reasons: Consumers want products they buy delivered fast, and they want...
Cigarette purchases are a major driver of c-store revenue and trips throughout the year. Today we analyze cigarette sales, trips, and units trends with a focus on pack size and pricing.
Should you even be considering launching sales promotions right now?
That’s a valid question brand and retail marketers should be asking — especially since consumers are cutting their spend on...
“Should CPG brands invest more in c-store?”
Your answer would depend on how you’re seeing the c-store channel right now.
But if you’re thinking in terms of the opportunities in c-store —...
The Tobacco category has kept c-store retailers incredibly busy in in 2020 – anticipating evolving consumer expectations and innovation, complying with fast moving regulations, and navigating...
Sales promotions can get messy quickly.You have to deal with all the numbers and logistics involved in customers participating in your contests, raffle draws, or whatever promo campaign you’re...
Your campaigns need to blow everyone’s minds.
And even more so in a fast-paced and highly competitive space like the CPG industry.
It’s “go big” or “go home” in this field.
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