In-store sales at convenience stores have been steadily climbing for the past twenty years — with no sign of slowing down.
And on top of that, the pandemic shifted many trends in c-store’s favor to become an even stronger growth opportunity for CPG brands.
As Frank Beard, convenience retail analyst at GasBuddy, explains, “Today’s consumers — especially millennials — are buying more food on-the-go, including snacks, drinks, and prepared meals. Efficiency is paramount in today’s society, and convenience stores are providing the desired ease and choice of options for an evolving customer.”
So without further ado, here are four key reasons c-store is the right channel to reach your shoppers.
7 minute read time
In-store sales at convenience stores have been steadily climbing for the past twenty years — with no sign of slowing down.
And on top of that, the pandemic shifted many trends in c-store’s favor...
7 minute read time
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As COVID ravages the retail landscape, many CPG brands are turning to innovative channels like direct-to-consumer (D2C) and convenience stores.
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C-stores are uniquely suited to set up emerging brands for success.
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As we trudge through the pandemic, c-stores are becoming more valuable than ever before.
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As shoppers slowly return to stores, it's critical for CPG brands to start encouraging repeat purchases.
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Sales promotions are an age-old trick in any marketer's arsenal. And they're — more often than not — effective for obvious reasons: Consumers want products they buy delivered fast, and they want...
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