20 minute read time
Sometimes it’s hard to believe the level of change we’ve seen since 2020.
Let alone keep up with it.
Take product trials, for example. COVID completely upended traditional strategies like events...
8 minute read time
Last week we shared four distribution channels for CPG brands that no longer work as well as they used to: movie theaters, department stores, brick and mortar grocery stores and live sporting...
10 minute read time
As McKinsey explains in a recent study, “what got us here, won’t get us there.” And it’s just the cold hard truth. Distribution strategies and channels that CPG brands have relied on for decades...
10 minute read time
Discover how Koupon partnered with Phusion Projects to drive trial of its brand new Basic Hard Seltzer, during the heart of the pandemic, using our retailer-agnostic rebate & reward solution.
3 minute read time
Convenience marketing is about the experiences you create for your customers.
Whether it’s through your physical store, digital offerings, staffing, policies, or marketing efforts, these...
9 minute read time
In the United States, the rules for selling alcohol and tobacco products are a tangled web of federal guidelines, state and local laws, and self-imposed industry standards.
For brands and...
8 minute read time
Things aren’t just changing in the CPG world, they’ve changed already.
Economic profit growth for CPGs, for example, grew 10% per year from 2000 to 2009. But between 2010 and 2019, it plummeted...
10 minute read time
In-store sales at convenience stores have been steadily climbing for the past twenty years — with no sign of slowing down.
And on top of that, the pandemic shifted many trends in c-store’s favor...
7 minute read time
7 minute read time
