Since White Claw’s explosive summer of 2019, hard seltzer has been on fire. And not just White Claw’s seltzer — the entire category is up 146%. As our own data analyst Kevin Doherty highlighted on...
In-store sales at convenience stores have been steadily climbing for the past twenty years — with no sign of slowing down.
And on top of that, the pandemic shifted many trends in c-store’s favor to become an even stronger growth opportunity for CPG brands.
As Frank Beard, convenience retail analyst at GasBuddy, explains, “Today’s consumers — especially millennials — are buying more food on-the-go, including snacks, drinks, and prepared meals. Efficiency is paramount in today’s society, and convenience stores are providing the desired ease and choice of options for an evolving customer.”
So without further ado, here are four key reasons c-store is the right channel to reach your shoppers.
Stay up to date on recent partnerships, product launches, industry reports, and all things Koupon!