At this point, we can all agree that as a c-store retailer, you need a mobile app to remain competitive. Especially with the likes of Gopuff, DoorDash, and Instacart nipping at your heels.
That said, just having an app isn’t enough. You have to have the right content on your app — stuff that keeps customers engaged and coming back for more.
The problem is, most c-store apps are falling short in this regard. In fact, Sam Herro, moderator at the 2021 NACS Show, revealed that while apps are a driving force in the c-store channel, customer expectations are not being met.
“Apps aren’t keeping people engaged,” he explained. And as a result, the majority of c-store apps aren’t reaching 37% of customers.
So whether you’re just getting started or you already have an app, here are the main types of content to keep consumers engaged on your mobile app.
The content consumers want to see in your c-store app
Most of the content your consumers want to see are promotional offers; they’re the most engaging type of content in mobile apps. In fact, our clients have found that a whopping 80% of users view promotional offers while on the app. This type of content includes things like coupons, special offers, contests, rebates and games. Let’s take a look at each one.
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